How to Promote your Handyman Business in Belews Creek ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Belews Creek can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Belews Creek has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Belews Creek. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Selecting Niches For Marketing Your Handyman Business
There are six major categories of goal setting that a Handyman business owner should set goals in, measure their progress toward those goals and work hard at achieving. Since you are continuing to read this, I suspect that you just might be interested in knowing what those six goal categories are. Well, I won't disappoint you.
For the most part, let's begin with the end in mind and work backwards.
Determine your income or money goal. If you want to make $100,000 per year as income in your Handyman business, then use that as your goal and work through the rest of your goals to figure out what you would need to do to earn that amount per year.
How many clients would you need to have at your decided rate to earn that amount of money with all your expenses taken out so that your Handyman business can actually pay you that full $100,000 per year?
If you are consistently closing three out of five people that you provide a bid, then we can calculate the last goal, and my favorite, the goal of the number of leads generated.
The other goals you will want to set are you goals relating to the people that you will need on your team in your ultimate vision of where you want your Handyman business to be. If you are not the marketing type, maybe you want to hire someone to take care of your marketing. If you are not the accounting type, maybe you want a bookkeeper or accountant or both to handle the bookkeeping and accounting. Not really interested in swinging a hammer yourself? No problem, you can own the Handyman business and have someone else that actually provides your core service to clients.
What about the systems and tools that you will need in place to run your business? Do you have specific goals for what you'll need? Do you need a formal sales presentation? Do you need a system for bidding jobs? Do you need tools for making your sales presentation or bids? Set those goals so that you know what you are working towards.
What kind of person would you need to become to have a Handyman business that is creating the lifestyle and income that you are visualizing with your goals? What additional knowledge would you need? What kind of beliefs would you need? What kind of activity would you take on a daily basis? How would you act around people if you were already running that type of business? Believe it or not (and you should believe it), the only reason that do not already have that type of business is this "inner game" or lack of personal growth and eduction. So, why not set goals for the type of person you would need to be and the knowledge, skills and education that you would need and go for it.
Best Marketing Tips For Handyman Business Owners
Whether you are new to the handyman business or you've been in it for a while, one thing you really cannot do is label yourself simply "handyman." Going into niches is a critically important marketing task because you cannot be all things to all people. You really want to focus on what you really want to do, whether that be finishing basements, kitchen makeovers, bathroom remodels, or you want to paint interiors or exteriors, or maybe you want to cater to real estate investors, there a lot of different ways to focus in on a niche and then when you do your marketing in order to do your lead generation and your prospect building then you go and you focus and you offer something of value to that niche.
I know there will be those who say "but I don't want to limit my business -- I want to be available to anyone who wishes to hire me". To that I say you couldn't be further from the truth when you say that because really what you are doing is you label yourself simply "handyman". Well, that is not going to specifically mean anything to someone who is looking to have their house painted or their kitchen remodeled. You need to speak directly to those people and say, "I do that particular task that you are looking for" and then if they know they need that then you suddenly become magnetic to them. You need to pick a niche or several niches -- you do not need to limit yourself to only one. Pick that niche or those niches and market to those people because those are the people you are going to get business from.
There will be certain benefits for nicheing out into specialties as well. For example, you will be able to charge more. A heart surgeon always makes more than a General Practice Doctor, correct? And why would that be, because they are specialists in their field; they have become an expert in that particular niche.
If you were to market as a general handyman you will spend more money on trying to attract the same number of clients then if you go and specialize and target very specific niches. Let me give you a quick example, say you decide to go and focus your business on preparing house that need to be sold. If you focus on that you can cost effectively market directly to real estate agents specifically much better than you can by just saying I am a handyman if you need anything fixed call me. Because you have a good market to message match there where your market - real estate agents is specifically matching your message - I prepare houses to sell. It will be cheaper for your advertising and better for you overall.
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