How to Promote your Handyman Business in Stokesdale ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Stokesdale can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Stokesdale has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Stokesdale. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Handyman Business Goal Setting and Achieving
Certain businesses tend not to focus on website marketing to get new clients despite an overwhelming amount of evidence that shows consumers are seeking out these businesses on the web. Handyman are a great example of an industry that tends to discount the importance of using their website for finding new clients.
One of the best things that a Handyman can do to significantly improve their chances of being found from search engines and take advantage of the fact that very few other handyman services are web savvy in their markets is to build up links to their website. Building up links leading to their website will not only bring traffic directly to the site from the websites that are linking to them, but also will increase their popularity and give them a huge bump in the chance of them coming up in a search engine for someone searching for a handyman in their local area with a search engine.
As a real estate investor that runs hundreds of different real estate related websites, I get the opportunity to both help the investors visiting my websites and help the handyman that wants to increase their exposure and links on the web.
As a handyman looking to increase the websites linking to you, you should consider finding other real estate related websites like mine that are willing to either directly exchange links with you or link directly to you without a link back. To help you thinking of the right types of businesses, let me name a few that you will want to seek out: real estate agents and real estate brokerage websites, real estate property manager websites, real estate investor websites, lenders and mortgage broker websites.
Think about the people that have referred business to you in the past. Do you have a friend in the roofing business that does not do general handyman type work? Ask him if he will link to you on his website and you can link to him from yours.
Another strategy that handyman often overlook is placing tiny classified ads on websites like CraigsList. These are one-way links coming to your website and, although there is an on-going debate over the effectiveness of these types of links in building link popularity, you should, with the right ad, be able to generate direct traffic from them at a minimum.
In conclusion, handyman services should focus some time on finding local, related websites to link to them to increase their business with direct traffic from those websites and also to significantly improve their chances of coming up for search engine searches for a handyman in your area.
Best Marketing Tips For Handyman Business Owners
There are 3 factors that make up your total yearly revenue in your handyman business. Let's take a look at all three and then go over a couple ways to improve each one.
The first factor that affects your total income is the number of clients that you provide your handyman service to during the year. To increase the number of clients that you can provide your core service to you might do more marketing or work on improving your marketing or both. Another way to increase the number of clients that you work with is to improve your ability to convert prospects to clients. Finally the last way to increase the number of clients is to focus on stimulating and asking for more referrals.
The second factor that affects your total income as a handyman business owner is the transaction value per client. If you direct your marketing toward prospects that are worth more money per transaction like kitchen remodels versus "honey do" work, you can easily and significantly increase the transaction size per client and improve your overall revenue. A commonly overlooked method of improving your transaction size per client is to consider raising your rates. Often handyman business owners that meet with me for consulting need help working on the inner game or justification in their mind for raising their prices. Usually you can overcome that challenge by using more marketing to increase demand for you service enough to raise your price without the fear of losing clients.
The third factor that affects your total yearly income as a handyman is to increase the number of transactions per client per year. To accomplish this, we must presume that you are already properly caring for and nurturing your existing client base. You must be doing work that is worthy of both repeat business and referrals. Having said that, there are things we can do to increase the number of transactions per year per client including systematic follow up to your "in house" database like with a newsletter. It also helps to be able to properly diagnose and prescribe additional work for clients that are you doing work for.
In conclusion, the three factors that determine your total yearly revenue in your handyman business are: number of clients, transaction value per client and number of transactions per client. Increase one or all three. Since they are factors, any improvement in one (or more) multiplies out to have a compound effect on your total revenue.
Are you interested in developing an online marketing strategy for your Handyman business in Stokesdale ?
We can help you find more buyers and increase your profits using our tested approach to digital advertising. Call Us or Email us Today
Handyman PPC Marketing Financing Specials Stokesdale