How to Promote your Handyman Business in Stokesdale ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Stokesdale can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Stokesdale has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Stokesdale. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
The Main Things to Focus on in Marketing Your Handyman Business
Setting up JV deals is one of the most overlooked source for getting a steady flow of business. Joint Ventures basically allows you to partner with other people or businesses that already has the customers you want.
For instance...Home Inspectors!
Typically, when they go out and do inspections, their job is to inspect and locate problems. Based on what they find, they'll write up a report detailing the problems found. Before the homeowner can sell the house, they must get those problems fixed, especially if they're in a hurry to sell the house.
Generally after the Home Inspector discusses the report with the homeowner, the next question the homeowner has is usually, "Who in the heck is going to fix this for me?"
You now have a potential customer and if you have a relationship already established with the Home Inspector, who do you think he is going to refer the homeowner too?
The homeowner is in desperate need of your services and is willing to pretty much pay whatever you want, within reason, to get the job done. Otherwise, he's stuck with the house.
By partnering up with Home Inspectors, you can pretty much assure yourself of having a steady flow of jobs coming in on a regular basis.
How to Develop a Handyman Business
There are six major categories of goal setting that a Handyman business owner should set goals in, measure their progress toward those goals and work hard at achieving. Since you are continuing to read this, I suspect that you just might be interested in knowing what those six goal categories are. Well, I won't disappoint you.
For the most part, let's begin with the end in mind and work backwards.
Determine your income or money goal. If you want to make $100,000 per year as income in your Handyman business, then use that as your goal and work through the rest of your goals to figure out what you would need to do to earn that amount per year.
How many clients would you need to have at your decided rate to earn that amount of money with all your expenses taken out so that your Handyman business can actually pay you that full $100,000 per year?
If you are consistently closing three out of five people that you provide a bid, then we can calculate the last goal, and my favorite, the goal of the number of leads generated.
The other goals you will want to set are you goals relating to the people that you will need on your team in your ultimate vision of where you want your Handyman business to be. If you are not the marketing type, maybe you want to hire someone to take care of your marketing. If you are not the accounting type, maybe you want a bookkeeper or accountant or both to handle the bookkeeping and accounting. Not really interested in swinging a hammer yourself? No problem, you can own the Handyman business and have someone else that actually provides your core service to clients.
What about the systems and tools that you will need in place to run your business? Do you have specific goals for what you'll need? Do you need a formal sales presentation? Do you need a system for bidding jobs? Do you need tools for making your sales presentation or bids? Set those goals so that you know what you are working towards.
What kind of person would you need to become to have a Handyman business that is creating the lifestyle and income that you are visualizing with your goals? What additional knowledge would you need? What kind of beliefs would you need? What kind of activity would you take on a daily basis? How would you act around people if you were already running that type of business? Believe it or not (and you should believe it), the only reason that do not already have that type of business is this "inner game" or lack of personal growth and eduction. So, why not set goals for the type of person you would need to be and the knowledge, skills and education that you would need and go for it.
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