How to Promote your Handyman Business in Rural Hall ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Rural Hall can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Rural Hall has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Rural Hall. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Content Marketing Strategies For Handyman Services
You're heading in the right direction of becoming a successful handyman if you have reached this page. And now you need the real help of starting up your handyman business. Your new to the business, so naturally you don't have any regular customers yet which will recommend you to neighbours and friends. This is possibly the hardest part of starting the business and working out the "legwork" you need to do such as, getting the word out about your business and pitching it to potential customers. The good news is, that you can now research the "legwork" on the internet making setting up your business easier.
Craigslist: free, attract your kind of customers
Craigslist is innovation for handymen. No extra costs, it's FREE! Customers trying to save money are there for you to target! These customers with simple repairs and improvements such as, electrical, plumbing, fittings, roofing etc. come to Craigslist because they can't afford to splash out on expensive tradesmen to do simple tasks. It is here that you will find the people wanting to stretch their money by purchasing used tools and appliances and looking for discounted mechanics. These are the customers that are trying to find you!
-Add a photo! Adding a photo of yourself will help to gain the trust of your customers. This way they are able to gain an idea of who you are before they invite you into their homes. Click to see how to add your photo to your Craigslist ad.
-Wearing a uniform will convey that you are a serious business person and that you are professional about your image.
-Linking your ad to a website. You are given about 100 words on Craigslist as a mechanism to sell your services, it needs to grab the customer and make them want to know more. Set up a free website on webs.com. Here you can give more detailed information about your business, to divert your customers here put a link in your Craigslist ad to encourage your customers to click and discover more.
Websites do your "Dirty Work"
Selling not your strong skill? It can be time consuming and difficult to sell yourself, creating a website with the right placement and elements can do this dirty work for you. In your website you should include:
A clear description of the services you provide, what you charge, tools you use, areas you service, tasks you do etc. Introduces you to your customers, who you are, a bit of your background in your business, why you should be hired. A means of contact, how can your customer get in contact with you, phone? Email?
A salesman has an "elevator pitch", this is 45 seconds in which they have to impress you by explaining, who they are, what they do and why they should be hired. Essentially, your website is your "elevator pitch" to the public. Getting your website to the right customers can be done through Google, Angies List, craiglist etc.
The resources you will need to make this possible are:
-Webs.com here you can set up a free website and upload photos, services, and prices quickly.
-Google Places allows you to add your free listing to them.
-Angies List. Heavily-trafficked website for home service companies. So it is advised that you add your free listing here, in order to gain some of their traffic.
-Yelp, this is a local business directory and review site and so add another free listing here
The 3 Factors to Boost Your Handyman Business's Total Yearly Revenue
There are six major categories of goal setting that a Handyman business owner should set goals in, measure their progress toward those goals and work hard at achieving. Since you are continuing to read this, I suspect that you just might be interested in knowing what those six goal categories are. Well, I won't disappoint you.
For the most part, let's begin with the end in mind and work backwards.
Determine your income or money goal. If you want to make $100,000 per year as income in your Handyman business, then use that as your goal and work through the rest of your goals to figure out what you would need to do to earn that amount per year.
How many clients would you need to have at your decided rate to earn that amount of money with all your expenses taken out so that your Handyman business can actually pay you that full $100,000 per year?
If you are consistently closing three out of five people that you provide a bid, then we can calculate the last goal, and my favorite, the goal of the number of leads generated.
The other goals you will want to set are you goals relating to the people that you will need on your team in your ultimate vision of where you want your Handyman business to be. If you are not the marketing type, maybe you want to hire someone to take care of your marketing. If you are not the accounting type, maybe you want a bookkeeper or accountant or both to handle the bookkeeping and accounting. Not really interested in swinging a hammer yourself? No problem, you can own the Handyman business and have someone else that actually provides your core service to clients.
What about the systems and tools that you will need in place to run your business? Do you have specific goals for what you'll need? Do you need a formal sales presentation? Do you need a system for bidding jobs? Do you need tools for making your sales presentation or bids? Set those goals so that you know what you are working towards.
What kind of person would you need to become to have a Handyman business that is creating the lifestyle and income that you are visualizing with your goals? What additional knowledge would you need? What kind of beliefs would you need? What kind of activity would you take on a daily basis? How would you act around people if you were already running that type of business? Believe it or not (and you should believe it), the only reason that do not already have that type of business is this "inner game" or lack of personal growth and eduction. So, why not set goals for the type of person you would need to be and the knowledge, skills and education that you would need and go for it.
Are you interested in developing an online marketing strategy for your Handyman business in Rural Hall ?
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