How to Promote your Handyman Business in High Point ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in High Point can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in High Point has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in High Point. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Content Marketing Strategies For Handyman Services
Setting up JV deals is one of the most overlooked source for getting a steady flow of business. Joint Ventures basically allows you to partner with other people or businesses that already has the customers you want.
For instance...Home Inspectors!
Typically, when they go out and do inspections, their job is to inspect and locate problems. Based on what they find, they'll write up a report detailing the problems found. Before the homeowner can sell the house, they must get those problems fixed, especially if they're in a hurry to sell the house.
Generally after the Home Inspector discusses the report with the homeowner, the next question the homeowner has is usually, "Who in the heck is going to fix this for me?"
You now have a potential customer and if you have a relationship already established with the Home Inspector, who do you think he is going to refer the homeowner too?
The homeowner is in desperate need of your services and is willing to pretty much pay whatever you want, within reason, to get the job done. Otherwise, he's stuck with the house.
By partnering up with Home Inspectors, you can pretty much assure yourself of having a steady flow of jobs coming in on a regular basis.
How to Market Your New Handyman Business
There are 3 factors that make up your total yearly revenue in your handyman business. Let's take a look at all three and then go over a couple ways to improve each one.
The first factor that affects your total income is the number of clients that you provide your handyman service to during the year. To increase the number of clients that you can provide your core service to you might do more marketing or work on improving your marketing or both. Another way to increase the number of clients that you work with is to improve your ability to convert prospects to clients. Finally the last way to increase the number of clients is to focus on stimulating and asking for more referrals.
The second factor that affects your total income as a handyman business owner is the transaction value per client. If you direct your marketing toward prospects that are worth more money per transaction like kitchen remodels versus "honey do" work, you can easily and significantly increase the transaction size per client and improve your overall revenue. A commonly overlooked method of improving your transaction size per client is to consider raising your rates. Often handyman business owners that meet with me for consulting need help working on the inner game or justification in their mind for raising their prices. Usually you can overcome that challenge by using more marketing to increase demand for you service enough to raise your price without the fear of losing clients.
The third factor that affects your total yearly income as a handyman is to increase the number of transactions per client per year. To accomplish this, we must presume that you are already properly caring for and nurturing your existing client base. You must be doing work that is worthy of both repeat business and referrals. Having said that, there are things we can do to increase the number of transactions per year per client including systematic follow up to your "in house" database like with a newsletter. It also helps to be able to properly diagnose and prescribe additional work for clients that are you doing work for.
In conclusion, the three factors that determine your total yearly revenue in your handyman business are: number of clients, transaction value per client and number of transactions per client. Increase one or all three. Since they are factors, any improvement in one (or more) multiplies out to have a compound effect on your total revenue.
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