How to Promote your Handyman Business in Clemmons ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Clemmons can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Clemmons has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Clemmons. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Selecting Niches For Marketing Your Handyman Business
You're heading in the right direction of becoming a successful handyman if you have reached this page. And now you need the real help of starting up your handyman business. Your new to the business, so naturally you don't have any regular customers yet which will recommend you to neighbours and friends. This is possibly the hardest part of starting the business and working out the "legwork" you need to do such as, getting the word out about your business and pitching it to potential customers. The good news is, that you can now research the "legwork" on the internet making setting up your business easier.
Craigslist: free, attract your kind of customers
Craigslist is innovation for handymen. No extra costs, it's FREE! Customers trying to save money are there for you to target! These customers with simple repairs and improvements such as, electrical, plumbing, fittings, roofing etc. come to Craigslist because they can't afford to splash out on expensive tradesmen to do simple tasks. It is here that you will find the people wanting to stretch their money by purchasing used tools and appliances and looking for discounted mechanics. These are the customers that are trying to find you!
-Add a photo! Adding a photo of yourself will help to gain the trust of your customers. This way they are able to gain an idea of who you are before they invite you into their homes. Click to see how to add your photo to your Craigslist ad.
-Wearing a uniform will convey that you are a serious business person and that you are professional about your image.
-Linking your ad to a website. You are given about 100 words on Craigslist as a mechanism to sell your services, it needs to grab the customer and make them want to know more. Set up a free website on webs.com. Here you can give more detailed information about your business, to divert your customers here put a link in your Craigslist ad to encourage your customers to click and discover more.
Websites do your "Dirty Work"
Selling not your strong skill? It can be time consuming and difficult to sell yourself, creating a website with the right placement and elements can do this dirty work for you. In your website you should include:
A clear description of the services you provide, what you charge, tools you use, areas you service, tasks you do etc. Introduces you to your customers, who you are, a bit of your background in your business, why you should be hired. A means of contact, how can your customer get in contact with you, phone? Email?
A salesman has an "elevator pitch", this is 45 seconds in which they have to impress you by explaining, who they are, what they do and why they should be hired. Essentially, your website is your "elevator pitch" to the public. Getting your website to the right customers can be done through Google, Angies List, craiglist etc.
The resources you will need to make this possible are:
-Webs.com here you can set up a free website and upload photos, services, and prices quickly.
-Google Places allows you to add your free listing to them.
-Angies List. Heavily-trafficked website for home service companies. So it is advised that you add your free listing here, in order to gain some of their traffic.
-Yelp, this is a local business directory and review site and so add another free listing here
How to Develop a Handyman Business
If you are a handyman business owner and you are looking to take advantage of Pareto's principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.
Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:
First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.
Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.
Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don't know where to start with direct mail, consider using direct mail with your existing client base. If you don't have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.
Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.
So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.
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