How to Promote your Handyman Business in North Carolina ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in North Carolina can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in North Carolina has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in North Carolina. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Content Marketing Strategies For Handyman Services
Certain businesses tend not to focus on website marketing to get new clients despite an overwhelming amount of evidence that shows consumers are seeking out these businesses on the web. Handyman are a great example of an industry that tends to discount the importance of using their website for finding new clients.
One of the best things that a Handyman can do to significantly improve their chances of being found from search engines and take advantage of the fact that very few other handyman services are web savvy in their markets is to build up links to their website. Building up links leading to their website will not only bring traffic directly to the site from the websites that are linking to them, but also will increase their popularity and give them a huge bump in the chance of them coming up in a search engine for someone searching for a handyman in their local area with a search engine.
As a real estate investor that runs hundreds of different real estate related websites, I get the opportunity to both help the investors visiting my websites and help the handyman that wants to increase their exposure and links on the web.
As a handyman looking to increase the websites linking to you, you should consider finding other real estate related websites like mine that are willing to either directly exchange links with you or link directly to you without a link back. To help you thinking of the right types of businesses, let me name a few that you will want to seek out: real estate agents and real estate brokerage websites, real estate property manager websites, real estate investor websites, lenders and mortgage broker websites.
Think about the people that have referred business to you in the past. Do you have a friend in the roofing business that does not do general handyman type work? Ask him if he will link to you on his website and you can link to him from yours.
Another strategy that handyman often overlook is placing tiny classified ads on websites like CraigsList. These are one-way links coming to your website and, although there is an on-going debate over the effectiveness of these types of links in building link popularity, you should, with the right ad, be able to generate direct traffic from them at a minimum.
In conclusion, handyman services should focus some time on finding local, related websites to link to them to increase their business with direct traffic from those websites and also to significantly improve their chances of coming up for search engine searches for a handyman in your area.
Handyman Business Goal Setting and Achieving
A handyman business fits into the lifestyle of many people, including contractors, retired tradesmen, or even handy stay-at-home parents who need to have a flexible work schedule. It can be rewarding, and as a handyman you will have a respected and welcome profession. To get started as a handyman, as with any company it is important to have a plan written first.
The right type of business plan will outline exactly how you will run the business, who else, if anyone will be involved, and the market you will solicit business from. The executive summary of the handyman business plan also gives the basic details of the business; who owns it, brief background information on the owner/s, where it is located, etc.
The next section gives general information about the size of the market, and the specific numbers of potential target customers in the aforementioned area. Knowing how many people you may be advertising to, and the rate at which these numbers will grow, can help plan future financing and expansion of your business.
One of the most important sections of this business plan talks about the specific services the business specializes in, as well as how this handyman business will be different from the others competing in the same market.
No part of the handyman business plan can be taken too lightly. A well written business plan can secure lines of credit and start up financing that will be needed for day-to-day operations, as well as future growth.
Are you interested in developing an online marketing strategy for your Handyman business in North Carolina ?
We can help you find more buyers and increase your profits using our tested approach to digital advertising. Call Us or Email us Today
Handyman Email Marketing Financing Specials North Carolina