How to Promote your Handyman Business in North Carolina ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in North Carolina can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in North Carolina has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in North Carolina. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Handyman Business Goal Setting and Achieving
Certain businesses tend not to focus on website marketing to get new clients despite an overwhelming amount of evidence that shows consumers are seeking out these businesses on the web. Handyman are a great example of an industry that tends to discount the importance of using their website for finding new clients.
One of the best things that a Handyman can do to significantly improve their chances of being found from search engines and take advantage of the fact that very few other handyman services are web savvy in their markets is to build up links to their website. Building up links leading to their website will not only bring traffic directly to the site from the websites that are linking to them, but also will increase their popularity and give them a huge bump in the chance of them coming up in a search engine for someone searching for a handyman in their local area with a search engine.
As a real estate investor that runs hundreds of different real estate related websites, I get the opportunity to both help the investors visiting my websites and help the handyman that wants to increase their exposure and links on the web.
As a handyman looking to increase the websites linking to you, you should consider finding other real estate related websites like mine that are willing to either directly exchange links with you or link directly to you without a link back. To help you thinking of the right types of businesses, let me name a few that you will want to seek out: real estate agents and real estate brokerage websites, real estate property manager websites, real estate investor websites, lenders and mortgage broker websites.
Think about the people that have referred business to you in the past. Do you have a friend in the roofing business that does not do general handyman type work? Ask him if he will link to you on his website and you can link to him from yours.
Another strategy that handyman often overlook is placing tiny classified ads on websites like CraigsList. These are one-way links coming to your website and, although there is an on-going debate over the effectiveness of these types of links in building link popularity, you should, with the right ad, be able to generate direct traffic from them at a minimum.
In conclusion, handyman services should focus some time on finding local, related websites to link to them to increase their business with direct traffic from those websites and also to significantly improve their chances of coming up for search engine searches for a handyman in your area.
Best Marketing Tips For Handyman Business Owners
Setting up JV deals is one of the most overlooked source for getting a steady flow of business. Joint Ventures basically allows you to partner with other people or businesses that already has the customers you want.
For instance...Home Inspectors!
Typically, when they go out and do inspections, their job is to inspect and locate problems. Based on what they find, they'll write up a report detailing the problems found. Before the homeowner can sell the house, they must get those problems fixed, especially if they're in a hurry to sell the house.
Generally after the Home Inspector discusses the report with the homeowner, the next question the homeowner has is usually, "Who in the heck is going to fix this for me?"
You now have a potential customer and if you have a relationship already established with the Home Inspector, who do you think he is going to refer the homeowner too?
The homeowner is in desperate need of your services and is willing to pretty much pay whatever you want, within reason, to get the job done. Otherwise, he's stuck with the house.
By partnering up with Home Inspectors, you can pretty much assure yourself of having a steady flow of jobs coming in on a regular basis.
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