How to Promote your Handyman Business in Bethania ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Bethania can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Bethania has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Bethania. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Marketing for Handyman Services
Whether you are new to the handyman business or you've been in it for a while, one thing you really cannot do is label yourself simply "handyman." Going into niches is a critically important marketing task because you cannot be all things to all people. You really want to focus on what you really want to do, whether that be finishing basements, kitchen makeovers, bathroom remodels, or you want to paint interiors or exteriors, or maybe you want to cater to real estate investors, there a lot of different ways to focus in on a niche and then when you do your marketing in order to do your lead generation and your prospect building then you go and you focus and you offer something of value to that niche.
I know there will be those who say "but I don't want to limit my business -- I want to be available to anyone who wishes to hire me". To that I say you couldn't be further from the truth when you say that because really what you are doing is you label yourself simply "handyman". Well, that is not going to specifically mean anything to someone who is looking to have their house painted or their kitchen remodeled. You need to speak directly to those people and say, "I do that particular task that you are looking for" and then if they know they need that then you suddenly become magnetic to them. You need to pick a niche or several niches -- you do not need to limit yourself to only one. Pick that niche or those niches and market to those people because those are the people you are going to get business from.
There will be certain benefits for nicheing out into specialties as well. For example, you will be able to charge more. A heart surgeon always makes more than a General Practice Doctor, correct? And why would that be, because they are specialists in their field; they have become an expert in that particular niche.
If you were to market as a general handyman you will spend more money on trying to attract the same number of clients then if you go and specialize and target very specific niches. Let me give you a quick example, say you decide to go and focus your business on preparing house that need to be sold. If you focus on that you can cost effectively market directly to real estate agents specifically much better than you can by just saying I am a handyman if you need anything fixed call me. Because you have a good market to message match there where your market - real estate agents is specifically matching your message - I prepare houses to sell. It will be cheaper for your advertising and better for you overall.
Best Marketing Tips For Handyman Business Owners
You're heading in the right direction of becoming a successful handyman if you have reached this page. And now you need the real help of starting up your handyman business. Your new to the business, so naturally you don't have any regular customers yet which will recommend you to neighbours and friends. This is possibly the hardest part of starting the business and working out the "legwork" you need to do such as, getting the word out about your business and pitching it to potential customers. The good news is, that you can now research the "legwork" on the internet making setting up your business easier.
Craigslist: free, attract your kind of customers
Craigslist is innovation for handymen. No extra costs, it's FREE! Customers trying to save money are there for you to target! These customers with simple repairs and improvements such as, electrical, plumbing, fittings, roofing etc. come to Craigslist because they can't afford to splash out on expensive tradesmen to do simple tasks. It is here that you will find the people wanting to stretch their money by purchasing used tools and appliances and looking for discounted mechanics. These are the customers that are trying to find you!
-Add a photo! Adding a photo of yourself will help to gain the trust of your customers. This way they are able to gain an idea of who you are before they invite you into their homes. Click to see how to add your photo to your Craigslist ad.
-Wearing a uniform will convey that you are a serious business person and that you are professional about your image.
-Linking your ad to a website. You are given about 100 words on Craigslist as a mechanism to sell your services, it needs to grab the customer and make them want to know more. Set up a free website on webs.com. Here you can give more detailed information about your business, to divert your customers here put a link in your Craigslist ad to encourage your customers to click and discover more.
Websites do your "Dirty Work"
Selling not your strong skill? It can be time consuming and difficult to sell yourself, creating a website with the right placement and elements can do this dirty work for you. In your website you should include:
A clear description of the services you provide, what you charge, tools you use, areas you service, tasks you do etc. Introduces you to your customers, who you are, a bit of your background in your business, why you should be hired. A means of contact, how can your customer get in contact with you, phone? Email?
A salesman has an "elevator pitch", this is 45 seconds in which they have to impress you by explaining, who they are, what they do and why they should be hired. Essentially, your website is your "elevator pitch" to the public. Getting your website to the right customers can be done through Google, Angies List, craiglist etc.
The resources you will need to make this possible are:
-Webs.com here you can set up a free website and upload photos, services, and prices quickly.
-Google Places allows you to add your free listing to them.
-Angies List. Heavily-trafficked website for home service companies. So it is advised that you add your free listing here, in order to gain some of their traffic.
-Yelp, this is a local business directory and review site and so add another free listing here
Are you interested in developing an online marketing strategy for your Handyman business in Bethania ?
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Handyman Lead Generation Financing Bethania