How to Promote your Handyman Business in Oak Ridge ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Oak Ridge can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Oak Ridge has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Oak Ridge. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
How to Develop a Handyman Business
If you are a handyman business owner and you are looking to take advantage of Pareto's principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.
Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:
First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.
Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.
Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don't know where to start with direct mail, consider using direct mail with your existing client base. If you don't have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.
Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.
So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.
How to Develop a Handyman Business
A handyman business fits into the lifestyle of many people, including contractors, retired tradesmen, or even handy stay-at-home parents who need to have a flexible work schedule. It can be rewarding, and as a handyman you will have a respected and welcome profession. To get started as a handyman, as with any company it is important to have a plan written first.
The right type of business plan will outline exactly how you will run the business, who else, if anyone will be involved, and the market you will solicit business from. The executive summary of the handyman business plan also gives the basic details of the business; who owns it, brief background information on the owner/s, where it is located, etc.
The next section gives general information about the size of the market, and the specific numbers of potential target customers in the aforementioned area. Knowing how many people you may be advertising to, and the rate at which these numbers will grow, can help plan future financing and expansion of your business.
One of the most important sections of this business plan talks about the specific services the business specializes in, as well as how this handyman business will be different from the others competing in the same market.
No part of the handyman business plan can be taken too lightly. A well written business plan can secure lines of credit and start up financing that will be needed for day-to-day operations, as well as future growth.
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