Quick Handyman Email Marketing King

How to Promote your Handyman Business in King ?

If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in King can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.

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Local marketing in King has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in King.  You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.

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The 3 Factors to Boost Your Handyman Business's Total Yearly Revenue

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If you are a handyman business owner and you are looking to take advantage of Pareto's principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.

Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:

First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.

Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.

Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don't know where to start with direct mail, consider using direct mail with your existing client base. If you don't have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.

Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.

So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.

 

Selecting Niches For Marketing Your Handyman Business

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There are 3 factors that make up your total yearly revenue in your handyman business. Let's take a look at all three and then go over a couple ways to improve each one.

The first factor that affects your total income is the number of clients that you provide your handyman service to during the year. To increase the number of clients that you can provide your core service to you might do more marketing or work on improving your marketing or both. Another way to increase the number of clients that you work with is to improve your ability to convert prospects to clients. Finally the last way to increase the number of clients is to focus on stimulating and asking for more referrals.

The second factor that affects your total income as a handyman business owner is the transaction value per client. If you direct your marketing toward prospects that are worth more money per transaction like kitchen remodels versus "honey do" work, you can easily and significantly increase the transaction size per client and improve your overall revenue. A commonly overlooked method of improving your transaction size per client is to consider raising your rates. Often handyman business owners that meet with me for consulting need help working on the inner game or justification in their mind for raising their prices. Usually you can overcome that challenge by using more marketing to increase demand for you service enough to raise your price without the fear of losing clients.

The third factor that affects your total yearly income as a handyman is to increase the number of transactions per client per year. To accomplish this, we must presume that you are already properly caring for and nurturing your existing client base. You must be doing work that is worthy of both repeat business and referrals. Having said that, there are things we can do to increase the number of transactions per year per client including systematic follow up to your "in house" database like with a newsletter. It also helps to be able to properly diagnose and prescribe additional work for clients that are you doing work for.

In conclusion, the three factors that determine your total yearly revenue in your handyman business are: number of clients, transaction value per client and number of transactions per client. Increase one or all three. Since they are factors, any improvement in one (or more) multiplies out to have a compound effect on your total revenue.

 

Are you interested in developing an online marketing strategy for your Handyman business in King ?

We can help you find more buyers and increase your profits using our tested approach to digital advertising. Call Us or Email us Today


Handyman Lead Generation Deals North Carolina

Quick Handyman Email Marketing King

Quick Handyman Email Marketing King

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