How to Promote your Handyman Business in King ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in King can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in King has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in King. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
The Main Things to Focus on in Marketing Your Handyman Business
If you are a handyman business owner and you are looking to take advantage of Pareto's principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.
Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:
First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.
Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.
Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don't know where to start with direct mail, consider using direct mail with your existing client base. If you don't have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.
Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.
So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.
Handyman Business Goal Setting and Achieving
There are six major categories of goal setting that a Handyman business owner should set goals in, measure their progress toward those goals and work hard at achieving. Since you are continuing to read this, I suspect that you just might be interested in knowing what those six goal categories are. Well, I won't disappoint you.
For the most part, let's begin with the end in mind and work backwards.
Determine your income or money goal. If you want to make $100,000 per year as income in your Handyman business, then use that as your goal and work through the rest of your goals to figure out what you would need to do to earn that amount per year.
How many clients would you need to have at your decided rate to earn that amount of money with all your expenses taken out so that your Handyman business can actually pay you that full $100,000 per year?
If you are consistently closing three out of five people that you provide a bid, then we can calculate the last goal, and my favorite, the goal of the number of leads generated.
The other goals you will want to set are you goals relating to the people that you will need on your team in your ultimate vision of where you want your Handyman business to be. If you are not the marketing type, maybe you want to hire someone to take care of your marketing. If you are not the accounting type, maybe you want a bookkeeper or accountant or both to handle the bookkeeping and accounting. Not really interested in swinging a hammer yourself? No problem, you can own the Handyman business and have someone else that actually provides your core service to clients.
What about the systems and tools that you will need in place to run your business? Do you have specific goals for what you'll need? Do you need a formal sales presentation? Do you need a system for bidding jobs? Do you need tools for making your sales presentation or bids? Set those goals so that you know what you are working towards.
What kind of person would you need to become to have a Handyman business that is creating the lifestyle and income that you are visualizing with your goals? What additional knowledge would you need? What kind of beliefs would you need? What kind of activity would you take on a daily basis? How would you act around people if you were already running that type of business? Believe it or not (and you should believe it), the only reason that do not already have that type of business is this "inner game" or lack of personal growth and eduction. So, why not set goals for the type of person you would need to be and the knowledge, skills and education that you would need and go for it.
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