How to Promote your Handyman Business in Walnut Cove ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Walnut Cove can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Walnut Cove has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Walnut Cove. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Joint Venture Ideas to Grow Your Handyman Business
There are 3 factors that make up your total yearly revenue in your handyman business. Let's take a look at all three and then go over a couple ways to improve each one.
The first factor that affects your total income is the number of clients that you provide your handyman service to during the year. To increase the number of clients that you can provide your core service to you might do more marketing or work on improving your marketing or both. Another way to increase the number of clients that you work with is to improve your ability to convert prospects to clients. Finally the last way to increase the number of clients is to focus on stimulating and asking for more referrals.
The second factor that affects your total income as a handyman business owner is the transaction value per client. If you direct your marketing toward prospects that are worth more money per transaction like kitchen remodels versus "honey do" work, you can easily and significantly increase the transaction size per client and improve your overall revenue. A commonly overlooked method of improving your transaction size per client is to consider raising your rates. Often handyman business owners that meet with me for consulting need help working on the inner game or justification in their mind for raising their prices. Usually you can overcome that challenge by using more marketing to increase demand for you service enough to raise your price without the fear of losing clients.
The third factor that affects your total yearly income as a handyman is to increase the number of transactions per client per year. To accomplish this, we must presume that you are already properly caring for and nurturing your existing client base. You must be doing work that is worthy of both repeat business and referrals. Having said that, there are things we can do to increase the number of transactions per year per client including systematic follow up to your "in house" database like with a newsletter. It also helps to be able to properly diagnose and prescribe additional work for clients that are you doing work for.
In conclusion, the three factors that determine your total yearly revenue in your handyman business are: number of clients, transaction value per client and number of transactions per client. Increase one or all three. Since they are factors, any improvement in one (or more) multiplies out to have a compound effect on your total revenue.
Marketing for Handyman Services
Whether you are new to the handyman business or you've been in it for a while, one thing you really cannot do is label yourself simply "handyman." Going into niches is a critically important marketing task because you cannot be all things to all people. You really want to focus on what you really want to do, whether that be finishing basements, kitchen makeovers, bathroom remodels, or you want to paint interiors or exteriors, or maybe you want to cater to real estate investors, there a lot of different ways to focus in on a niche and then when you do your marketing in order to do your lead generation and your prospect building then you go and you focus and you offer something of value to that niche.
I know there will be those who say "but I don't want to limit my business -- I want to be available to anyone who wishes to hire me". To that I say you couldn't be further from the truth when you say that because really what you are doing is you label yourself simply "handyman". Well, that is not going to specifically mean anything to someone who is looking to have their house painted or their kitchen remodeled. You need to speak directly to those people and say, "I do that particular task that you are looking for" and then if they know they need that then you suddenly become magnetic to them. You need to pick a niche or several niches -- you do not need to limit yourself to only one. Pick that niche or those niches and market to those people because those are the people you are going to get business from.
There will be certain benefits for nicheing out into specialties as well. For example, you will be able to charge more. A heart surgeon always makes more than a General Practice Doctor, correct? And why would that be, because they are specialists in their field; they have become an expert in that particular niche.
If you were to market as a general handyman you will spend more money on trying to attract the same number of clients then if you go and specialize and target very specific niches. Let me give you a quick example, say you decide to go and focus your business on preparing house that need to be sold. If you focus on that you can cost effectively market directly to real estate agents specifically much better than you can by just saying I am a handyman if you need anything fixed call me. Because you have a good market to message match there where your market - real estate agents is specifically matching your message - I prepare houses to sell. It will be cheaper for your advertising and better for you overall.
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