How to Promote your Handyman Business in Walnut Cove ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Walnut Cove can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Walnut Cove has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Walnut Cove. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Selecting Niches For Marketing Your Handyman Business
You've decided to start your own handyman business. Congratulations! Ahead of you is both an exciting and challenging time since the skills required to be a handyman are not necessarily the same skills that are required to run and market a business. I am assuming that you have the skills required to perform your job as a professional handyman and you know how to provide excellent core service to your clients.
I will be helping you answer the types of questions I get most often from business owners and handyman business owners in particular: how do I market my business and get clients.
There are two major categories for marketing: database marketing and marketing to build your database. Let's look at each one so you can understand their relationship.
Database marketing is marketing to the people that already know and hopefully like and trust you. This includes your existing clients. It also includes your friends, family and business associates that may refer you business. Additionally, it is also made up of potential prospects that have inquired about your service.
Marketing to build your database is probably the marketing you imagined doing to promote your business. This is marketing to the general public to build up your database. Sure, you might do some marketing to find out that someone has an immediate need and the are going into your database at the same time that you going to give them a bid for work they need to get done, but you need to take a much longer view of your business than just generating immediate business. Immediate business is critically important for cash flow, but you are probably going to want to build your handyman business up to the point where you are not relying on the more expensive marketing of acquiring a new client and instead rely on a carefully nurtured and maintained list of existing clients that repeatedly comes back to you with all their handyman needs.
Joint Venture Ideas to Grow Your Handyman Business
You're heading in the right direction of becoming a successful handyman if you have reached this page. And now you need the real help of starting up your handyman business. Your new to the business, so naturally you don't have any regular customers yet which will recommend you to neighbours and friends. This is possibly the hardest part of starting the business and working out the "legwork" you need to do such as, getting the word out about your business and pitching it to potential customers. The good news is, that you can now research the "legwork" on the internet making setting up your business easier.
Craigslist: free, attract your kind of customers
Craigslist is innovation for handymen. No extra costs, it's FREE! Customers trying to save money are there for you to target! These customers with simple repairs and improvements such as, electrical, plumbing, fittings, roofing etc. come to Craigslist because they can't afford to splash out on expensive tradesmen to do simple tasks. It is here that you will find the people wanting to stretch their money by purchasing used tools and appliances and looking for discounted mechanics. These are the customers that are trying to find you!
-Add a photo! Adding a photo of yourself will help to gain the trust of your customers. This way they are able to gain an idea of who you are before they invite you into their homes. Click to see how to add your photo to your Craigslist ad.
-Wearing a uniform will convey that you are a serious business person and that you are professional about your image.
-Linking your ad to a website. You are given about 100 words on Craigslist as a mechanism to sell your services, it needs to grab the customer and make them want to know more. Set up a free website on webs.com. Here you can give more detailed information about your business, to divert your customers here put a link in your Craigslist ad to encourage your customers to click and discover more.
Websites do your "Dirty Work"
Selling not your strong skill? It can be time consuming and difficult to sell yourself, creating a website with the right placement and elements can do this dirty work for you. In your website you should include:
A clear description of the services you provide, what you charge, tools you use, areas you service, tasks you do etc. Introduces you to your customers, who you are, a bit of your background in your business, why you should be hired. A means of contact, how can your customer get in contact with you, phone? Email?
A salesman has an "elevator pitch", this is 45 seconds in which they have to impress you by explaining, who they are, what they do and why they should be hired. Essentially, your website is your "elevator pitch" to the public. Getting your website to the right customers can be done through Google, Angies List, craiglist etc.
The resources you will need to make this possible are:
-Webs.com here you can set up a free website and upload photos, services, and prices quickly.
-Google Places allows you to add your free listing to them.
-Angies List. Heavily-trafficked website for home service companies. So it is advised that you add your free listing here, in order to gain some of their traffic.
-Yelp, this is a local business directory and review site and so add another free listing here
Are you interested in developing an online marketing strategy for your Handyman business in Walnut Cove ?
We can help you find more buyers and increase your profits using our tested approach to digital advertising. Call Us or Email us Today
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