How to Promote your Handyman Business in Pfafftown ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Pfafftown can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Pfafftown has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Pfafftown. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
Selecting Niches For Marketing Your Handyman Business
There are six major categories of goal setting that a Handyman business owner should set goals in, measure their progress toward those goals and work hard at achieving. Since you are continuing to read this, I suspect that you just might be interested in knowing what those six goal categories are. Well, I won't disappoint you.
For the most part, let's begin with the end in mind and work backwards.
Determine your income or money goal. If you want to make $100,000 per year as income in your Handyman business, then use that as your goal and work through the rest of your goals to figure out what you would need to do to earn that amount per year.
How many clients would you need to have at your decided rate to earn that amount of money with all your expenses taken out so that your Handyman business can actually pay you that full $100,000 per year?
If you are consistently closing three out of five people that you provide a bid, then we can calculate the last goal, and my favorite, the goal of the number of leads generated.
The other goals you will want to set are you goals relating to the people that you will need on your team in your ultimate vision of where you want your Handyman business to be. If you are not the marketing type, maybe you want to hire someone to take care of your marketing. If you are not the accounting type, maybe you want a bookkeeper or accountant or both to handle the bookkeeping and accounting. Not really interested in swinging a hammer yourself? No problem, you can own the Handyman business and have someone else that actually provides your core service to clients.
What about the systems and tools that you will need in place to run your business? Do you have specific goals for what you'll need? Do you need a formal sales presentation? Do you need a system for bidding jobs? Do you need tools for making your sales presentation or bids? Set those goals so that you know what you are working towards.
What kind of person would you need to become to have a Handyman business that is creating the lifestyle and income that you are visualizing with your goals? What additional knowledge would you need? What kind of beliefs would you need? What kind of activity would you take on a daily basis? How would you act around people if you were already running that type of business? Believe it or not (and you should believe it), the only reason that do not already have that type of business is this "inner game" or lack of personal growth and eduction. So, why not set goals for the type of person you would need to be and the knowledge, skills and education that you would need and go for it.
How to Market Your New Handyman Business
There are 3 factors that make up your total yearly revenue in your handyman business. Let's take a look at all three and then go over a couple ways to improve each one.
The first factor that affects your total income is the number of clients that you provide your handyman service to during the year. To increase the number of clients that you can provide your core service to you might do more marketing or work on improving your marketing or both. Another way to increase the number of clients that you work with is to improve your ability to convert prospects to clients. Finally the last way to increase the number of clients is to focus on stimulating and asking for more referrals.
The second factor that affects your total income as a handyman business owner is the transaction value per client. If you direct your marketing toward prospects that are worth more money per transaction like kitchen remodels versus "honey do" work, you can easily and significantly increase the transaction size per client and improve your overall revenue. A commonly overlooked method of improving your transaction size per client is to consider raising your rates. Often handyman business owners that meet with me for consulting need help working on the inner game or justification in their mind for raising their prices. Usually you can overcome that challenge by using more marketing to increase demand for you service enough to raise your price without the fear of losing clients.
The third factor that affects your total yearly income as a handyman is to increase the number of transactions per client per year. To accomplish this, we must presume that you are already properly caring for and nurturing your existing client base. You must be doing work that is worthy of both repeat business and referrals. Having said that, there are things we can do to increase the number of transactions per year per client including systematic follow up to your "in house" database like with a newsletter. It also helps to be able to properly diagnose and prescribe additional work for clients that are you doing work for.
In conclusion, the three factors that determine your total yearly revenue in your handyman business are: number of clients, transaction value per client and number of transactions per client. Increase one or all three. Since they are factors, any improvement in one (or more) multiplies out to have a compound effect on your total revenue.
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