How to Promote your Handyman Business in Colfax ?
If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house. Owning and operating your own handyman business in Colfax can be profitable, challenging and rewarding. In order to attract customers, you must market yourself and your business. Promote a handyman business by advertising and attracting testimonials and references.
Local marketing in Colfax has multiple benefits businesses in a number of ways. As a business owner, you have the chance to demonstrate to new home-based customers your products and services in Colfax. You can raise awareness in the community about your company. Your enterprise can easily become a household name by being front and center in the neighborhood where you are located.
How to Develop a Handyman Business
You've decided to start your own handyman business. Congratulations! Ahead of you is both an exciting and challenging time since the skills required to be a handyman are not necessarily the same skills that are required to run and market a business. I am assuming that you have the skills required to perform your job as a professional handyman and you know how to provide excellent core service to your clients.
I will be helping you answer the types of questions I get most often from business owners and handyman business owners in particular: how do I market my business and get clients.
There are two major categories for marketing: database marketing and marketing to build your database. Let's look at each one so you can understand their relationship.
Database marketing is marketing to the people that already know and hopefully like and trust you. This includes your existing clients. It also includes your friends, family and business associates that may refer you business. Additionally, it is also made up of potential prospects that have inquired about your service.
Marketing to build your database is probably the marketing you imagined doing to promote your business. This is marketing to the general public to build up your database. Sure, you might do some marketing to find out that someone has an immediate need and the are going into your database at the same time that you going to give them a bid for work they need to get done, but you need to take a much longer view of your business than just generating immediate business. Immediate business is critically important for cash flow, but you are probably going to want to build your handyman business up to the point where you are not relying on the more expensive marketing of acquiring a new client and instead rely on a carefully nurtured and maintained list of existing clients that repeatedly comes back to you with all their handyman needs.
Marketing for Handyman Services
If you are a handyman business owner and you are looking to take advantage of Pareto's principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.
Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:
First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.
Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.
Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don't know where to start with direct mail, consider using direct mail with your existing client base. If you don't have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.
Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.
So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.
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