Blog 2017-10-20T21:14:12+00:00

The Future of Lead Generation on Facebook is Click-to-Messenger Ads

November 29th, 2017|0 Comments

Earlier this year, Facebook introduced a new feature that lets advertisers use Facebook Messenger as a destination for ads. What this means is that advertisers now have the option to start a live conversation on Facebook Messenger [...]

How to Target Home Buyers and Sellers on Facebook and Instagram

October 30th, 2017|0 Comments

Audience targeting is probably responsible for 70% of the results of any advertising campaign. Great content, offers, and photography/videography don't mean much when you're not showing them to the right people. People call this idea [...]

Here’s Why You Can’t Afford to Ignore Instagram Anymore

October 26th, 2017|0 Comments

Instagram is the second largest social media network in the U.S. with over 800 million monthly active users and, contrary to popular belief, they’re not all 15 years old. In fact, 6 out of 10 [...]

How to Calculate What You Should be Paying For Leads (Plus a Free Spreadsheet)

October 25th, 2017|0 Comments

Knowing how much you can afford to pay for a lead--and a client--is the key to running profitable Facebook advertising campaigns (or any other type of advertising campaign for that matter). And, contrary to popular [...]

Update to Facebook Lead Ad Form Thank You Screen (Plus Ideas For How to Use it)

October 20th, 2017|0 Comments

If you've been using Facebook Lead Ads for a while now, you probably noticed some bugs over the past few weeks that affected the creation/editing of Lead Ad forms. Those bugs were probably a result [...]

How to Generate Buyer Leads for New Listings With Facebook Lead Ads [Case Study]

October 16th, 2017|0 Comments

I wrote a blog post a couple weeks ago that compared Facebook Lead Ads to landing pages. The short version of that post is that Facebook Lead Ads are generally better at generating leads on [...]

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