Grow your Handyman Business with our Proven Marketing Strategies
If you’re a handyman, or starting a handyman business, you know that growing your business and taking your handyman marketing to the next level isn’t simple; you have to figure out how stay ahead of the competition, what your expertise is, and even in some cases, how you can successfully raise your prices without losing customers.
If you are looking to attract more customers to your handyman business, some old school methods will not be helpful. Handyman advertising on the internet is a new way to promote your business, gain more traffic and generate leads. If you have not done so, you are missing out on big opportunities. It’s crucial that you build your handyman marketing plan if you want to continue to grow your business. Here is an overview of ten of the most important elements of marketing a handyman service, with ideas on how to manage and a few tips that will help you edge out the competition – and maybe even corner the market.
If you are a handyman looking to add more customers, you may be asking yourself, “how do I market my handyman business?” Advertising is an important dimension of handyman marketing. When you advertise handyman services, you can make your services known to thousands of strangers at once.Handyman marketing through word-of-mouth has limited potential. Advertising will dramatically increase the number of handyman leads you can generate for your handyman business. Advertising will also let existing customers know about services they may be unaware you offer.
The best handyman website ideas emphasize excellent handyman website design. A website that loads quickly is extremely important, as internet users are impatient. If your site struggles to load, they will just move on to the next possible handyman website. A prominent navigation bar at the top makes it clear to visitors how they can get the information they want. You can also direct more traffic to your home handyman website through search engine optimization (SEO). Using a paid service to find the right keywords for your handyman website may be a worthwhile investment. Handyman advertising should also involve directing traffic to your website by embedding links to your website on other high-quality websites.
The best way to get handyman work is by generating leads, which includes the contact information of potential customers. A pay per leads (PPL) style handyman advertisement differs from PPC because you only pay if people request more information.The Internet is a convenient marketing tool for a handyman business. Potential clients often conduct Internet searches for handyman services such as drywall repair or plumbing emergencies. The challenge most potential clients face is the inability to find local resources for such services. Many Internet advertising websites allow customers to buy and sell products and services for free. To take advantage of free Internet classified advertisements, the business owner must input the types of services provided, location and contact information. Social media and networking websites also allow business owners to get the word out about the business to family, friends and prospective clients.
Selecting Niches For Marketing Your Handyman Business
You've decided to start your own handyman business. Congratulations! Ahead of you is both an exciting and challenging time since the skills required to be a handyman are not necessarily the same skills that are required to run and market a business. I am assuming that you have the skills required to perform your job as a professional handyman and you know how to provide excellent core service to your clients.
I will be helping you answer the types of questions I get most often from business owners and handyman business owners in particular: how do I market my business and get clients.
There are two major categories for marketing: database marketing and marketing to build your database. Let's look at each one so you can understand their relationship.
Database marketing is marketing to the people that already know and hopefully like and trust you. This includes your existing clients. It also includes your friends, family and business associates that may refer you business. Additionally, it is also made up of potential prospects that have inquired about your service.
Marketing to build your database is probably the marketing you imagined doing to promote your business. This is marketing to the general public to build up your database. Sure, you might do some marketing to find out that someone has an immediate need and the are going into your database at the same time that you going to give them a bid for work they need to get done, but you need to take a much longer view of your business than just generating immediate business. Immediate business is critically important for cash flow, but you are probably going to want to build your handyman business up to the point where you are not relying on the more expensive marketing of acquiring a new client and instead rely on a carefully nurtured and maintained list of existing clients that repeatedly comes back to you with all their handyman needs.
The 3 Factors to Boost Your Handyman Business's Total Yearly Revenue