Grow your Handyman Business with our Proven Marketing Strategies
If you’re a handyman, or starting a handyman business, you know that growing your business and taking your handyman marketing to the next level isn’t simple; you have to figure out how stay ahead of the competition, what your expertise is, and even in some cases, how you can successfully raise your prices without losing customers.
If you are looking to attract more customers to your handyman business, some old school methods will not be helpful. Handyman advertising on the internet is a new way to promote your business, gain more traffic and generate leads. If you have not done so, you are missing out on big opportunities. It’s crucial that you build your handyman marketing plan if you want to continue to grow your business. Here is an overview of ten of the most important elements of marketing a handyman service, with ideas on how to manage and a few tips that will help you edge out the competition – and maybe even corner the market.
If you are a handyman looking to add more customers, you may be asking yourself, “how do I market my handyman business?” Advertising is an important dimension of handyman marketing. When you advertise handyman services, you can make your services known to thousands of strangers at once.Handyman marketing through word-of-mouth has limited potential. Advertising will dramatically increase the number of handyman leads you can generate for your handyman business. Advertising will also let existing customers know about services they may be unaware you offer.
The best handyman website ideas emphasize excellent handyman website design. A website that loads quickly is extremely important, as internet users are impatient. If your site struggles to load, they will just move on to the next possible handyman website. A prominent navigation bar at the top makes it clear to visitors how they can get the information they want. You can also direct more traffic to your home handyman website through search engine optimization (SEO). Using a paid service to find the right keywords for your handyman website may be a worthwhile investment. Handyman advertising should also involve directing traffic to your website by embedding links to your website on other high-quality websites.
The best way to get handyman work is by generating leads, which includes the contact information of potential customers. A pay per leads (PPL) style handyman advertisement differs from PPC because you only pay if people request more information.The Internet is a convenient marketing tool for a handyman business. Potential clients often conduct Internet searches for handyman services such as drywall repair or plumbing emergencies. The challenge most potential clients face is the inability to find local resources for such services. Many Internet advertising websites allow customers to buy and sell products and services for free. To take advantage of free Internet classified advertisements, the business owner must input the types of services provided, location and contact information. Social media and networking websites also allow business owners to get the word out about the business to family, friends and prospective clients.
How to Develop a Handyman Business
There are 3 factors that make up your total yearly revenue in your handyman business. Let's take a look at all three and then go over a couple ways to improve each one.
The first factor that affects your total income is the number of clients that you provide your handyman service to during the year. To increase the number of clients that you can provide your core service to you might do more marketing or work on improving your marketing or both. Another way to increase the number of clients that you work with is to improve your ability to convert prospects to clients. Finally the last way to increase the number of clients is to focus on stimulating and asking for more referrals.
The second factor that affects your total income as a handyman business owner is the transaction value per client. If you direct your marketing toward prospects that are worth more money per transaction like kitchen remodels versus "honey do" work, you can easily and significantly increase the transaction size per client and improve your overall revenue. A commonly overlooked method of improving your transaction size per client is to consider raising your rates. Often handyman business owners that meet with me for consulting need help working on the inner game or justification in their mind for raising their prices. Usually you can overcome that challenge by using more marketing to increase demand for you service enough to raise your price without the fear of losing clients.
The third factor that affects your total yearly income as a handyman is to increase the number of transactions per client per year. To accomplish this, we must presume that you are already properly caring for and nurturing your existing client base. You must be doing work that is worthy of both repeat business and referrals. Having said that, there are things we can do to increase the number of transactions per year per client including systematic follow up to your "in house" database like with a newsletter. It also helps to be able to properly diagnose and prescribe additional work for clients that are you doing work for.
In conclusion, the three factors that determine your total yearly revenue in your handyman business are: number of clients, transaction value per client and number of transactions per client. Increase one or all three. Since they are factors, any improvement in one (or more) multiplies out to have a compound effect on your total revenue.
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