Grow your Handyman Business with our Proven Marketing Strategies
If you’re a handyman, or starting a handyman business, you know that growing your business and taking your handyman marketing to the next level isn’t simple; you have to figure out how stay ahead of the competition, what your expertise is, and even in some cases, how you can successfully raise your prices without losing customers.
If you are looking to attract more customers to your handyman business, some old school methods will not be helpful. Handyman advertising on the internet is a new way to promote your business, gain more traffic and generate leads. If you have not done so, you are missing out on big opportunities. It’s crucial that you build your handyman marketing plan if you want to continue to grow your business. Here is an overview of ten of the most important elements of marketing a handyman service, with ideas on how to manage and a few tips that will help you edge out the competition – and maybe even corner the market.
If you are a handyman looking to add more customers, you may be asking yourself, “how do I market my handyman business?” Advertising is an important dimension of handyman marketing. When you advertise handyman services, you can make your services known to thousands of strangers at once.Handyman marketing through word-of-mouth has limited potential. Advertising will dramatically increase the number of handyman leads you can generate for your handyman business. Advertising will also let existing customers know about services they may be unaware you offer.
The best handyman website ideas emphasize excellent handyman website design. A website that loads quickly is extremely important, as internet users are impatient. If your site struggles to load, they will just move on to the next possible handyman website. A prominent navigation bar at the top makes it clear to visitors how they can get the information they want. You can also direct more traffic to your home handyman website through search engine optimization (SEO). Using a paid service to find the right keywords for your handyman website may be a worthwhile investment. Handyman advertising should also involve directing traffic to your website by embedding links to your website on other high-quality websites.
The best way to get handyman work is by generating leads, which includes the contact information of potential customers. A pay per leads (PPL) style handyman advertisement differs from PPC because you only pay if people request more information.The Internet is a convenient marketing tool for a handyman business. Potential clients often conduct Internet searches for handyman services such as drywall repair or plumbing emergencies. The challenge most potential clients face is the inability to find local resources for such services. Many Internet advertising websites allow customers to buy and sell products and services for free. To take advantage of free Internet classified advertisements, the business owner must input the types of services provided, location and contact information. Social media and networking websites also allow business owners to get the word out about the business to family, friends and prospective clients.
How to Develop a Handyman Business
Whether you are new to the handyman business or you've been in it for a while, one thing you really cannot do is label yourself simply "handyman." Going into niches is a critically important marketing task because you cannot be all things to all people. You really want to focus on what you really want to do, whether that be finishing basements, kitchen makeovers, bathroom remodels, or you want to paint interiors or exteriors, or maybe you want to cater to real estate investors, there a lot of different ways to focus in on a niche and then when you do your marketing in order to do your lead generation and your prospect building then you go and you focus and you offer something of value to that niche.
I know there will be those who say "but I don't want to limit my business -- I want to be available to anyone who wishes to hire me". To that I say you couldn't be further from the truth when you say that because really what you are doing is you label yourself simply "handyman". Well, that is not going to specifically mean anything to someone who is looking to have their house painted or their kitchen remodeled. You need to speak directly to those people and say, "I do that particular task that you are looking for" and then if they know they need that then you suddenly become magnetic to them. You need to pick a niche or several niches -- you do not need to limit yourself to only one. Pick that niche or those niches and market to those people because those are the people you are going to get business from.
There will be certain benefits for nicheing out into specialties as well. For example, you will be able to charge more. A heart surgeon always makes more than a General Practice Doctor, correct? And why would that be, because they are specialists in their field; they have become an expert in that particular niche.
If you were to market as a general handyman you will spend more money on trying to attract the same number of clients then if you go and specialize and target very specific niches. Let me give you a quick example, say you decide to go and focus your business on preparing house that need to be sold. If you focus on that you can cost effectively market directly to real estate agents specifically much better than you can by just saying I am a handyman if you need anything fixed call me. Because you have a good market to message match there where your market - real estate agents is specifically matching your message - I prepare houses to sell. It will be cheaper for your advertising and better for you overall.
How to Market Your New Handyman Business