Grow your Handyman Business with our Proven Marketing Strategies
If you’re a handyman, or starting a handyman business, you know that growing your business and taking your handyman marketing to the next level isn’t simple; you have to figure out how stay ahead of the competition, what your expertise is, and even in some cases, how you can successfully raise your prices without losing customers.
If you are looking to attract more customers to your handyman business, some old school methods will not be helpful. Handyman advertising on the internet is a new way to promote your business, gain more traffic and generate leads. If you have not done so, you are missing out on big opportunities. It’s crucial that you build your handyman marketing plan if you want to continue to grow your business. Here is an overview of ten of the most important elements of marketing a handyman service, with ideas on how to manage and a few tips that will help you edge out the competition – and maybe even corner the market.
If you are a handyman looking to add more customers, you may be asking yourself, “how do I market my handyman business?” Advertising is an important dimension of handyman marketing. When you advertise handyman services, you can make your services known to thousands of strangers at once.Handyman marketing through word-of-mouth has limited potential. Advertising will dramatically increase the number of handyman leads you can generate for your handyman business. Advertising will also let existing customers know about services they may be unaware you offer.
The best handyman website ideas emphasize excellent handyman website design. A website that loads quickly is extremely important, as internet users are impatient. If your site struggles to load, they will just move on to the next possible handyman website. A prominent navigation bar at the top makes it clear to visitors how they can get the information they want. You can also direct more traffic to your home handyman website through search engine optimization (SEO). Using a paid service to find the right keywords for your handyman website may be a worthwhile investment. Handyman advertising should also involve directing traffic to your website by embedding links to your website on other high-quality websites.
The best way to get handyman work is by generating leads, which includes the contact information of potential customers. A pay per leads (PPL) style handyman advertisement differs from PPC because you only pay if people request more information.The Internet is a convenient marketing tool for a handyman business. Potential clients often conduct Internet searches for handyman services such as drywall repair or plumbing emergencies. The challenge most potential clients face is the inability to find local resources for such services. Many Internet advertising websites allow customers to buy and sell products and services for free. To take advantage of free Internet classified advertisements, the business owner must input the types of services provided, location and contact information. Social media and networking websites also allow business owners to get the word out about the business to family, friends and prospective clients.
The Main Things to Focus on in Marketing Your Handyman Business
There are six major categories of goal setting that a Handyman business owner should set goals in, measure their progress toward those goals and work hard at achieving. Since you are continuing to read this, I suspect that you just might be interested in knowing what those six goal categories are. Well, I won't disappoint you.
For the most part, let's begin with the end in mind and work backwards.
Determine your income or money goal. If you want to make $100,000 per year as income in your Handyman business, then use that as your goal and work through the rest of your goals to figure out what you would need to do to earn that amount per year.
How many clients would you need to have at your decided rate to earn that amount of money with all your expenses taken out so that your Handyman business can actually pay you that full $100,000 per year?
If you are consistently closing three out of five people that you provide a bid, then we can calculate the last goal, and my favorite, the goal of the number of leads generated.
The other goals you will want to set are you goals relating to the people that you will need on your team in your ultimate vision of where you want your Handyman business to be. If you are not the marketing type, maybe you want to hire someone to take care of your marketing. If you are not the accounting type, maybe you want a bookkeeper or accountant or both to handle the bookkeeping and accounting. Not really interested in swinging a hammer yourself? No problem, you can own the Handyman business and have someone else that actually provides your core service to clients.
What about the systems and tools that you will need in place to run your business? Do you have specific goals for what you'll need? Do you need a formal sales presentation? Do you need a system for bidding jobs? Do you need tools for making your sales presentation or bids? Set those goals so that you know what you are working towards.
What kind of person would you need to become to have a Handyman business that is creating the lifestyle and income that you are visualizing with your goals? What additional knowledge would you need? What kind of beliefs would you need? What kind of activity would you take on a daily basis? How would you act around people if you were already running that type of business? Believe it or not (and you should believe it), the only reason that do not already have that type of business is this "inner game" or lack of personal growth and eduction. So, why not set goals for the type of person you would need to be and the knowledge, skills and education that you would need and go for it.
How to Develop a Handyman Business